Twitter talks ‘must-tweet TV’ at MIPCube [VIDEO]
Tony Wang on the opportunities of social TV for broadcasters, especially if they use it artfully
Reblogged from MIPBlog, by Stuart Dredge
Let’s be honest: even the least geeky elements of the TV industry are well aware of the growing role of social media in building buzz around shows.
Twitter is playing a huge part in that, forming the essential back-channel to pretty much every major show, from X Factor and The Killing through to Question Time and the Super Bowl. With 140m monthly active users posting more than 340m tweets a day, it’s a powerful network.
Its UK general manager, Tony Wang, explained more at MIPCube this afternoon, presenting before being interviewed on-stage by digital strategist Nic Newman.
“Social TV is not anything that’s new. It definitely predates the internet, and arguably and ironically probably predates TV itself,” said Wang. “Part of the process of enjoying an experience is sharing that experience. It’s almost as if that exclamation of your enjoyment of that experience is critical in completing your enjoyment of it.”
Wang says this is true for film, food, sports, politics, religion, sex – “anything you’re passionate about”. And for TV that exclamation is being shared more and more in tweets.
“What has changed is Twitter has brought people closer, and made that a more rich, deep and close experience… a global watercooler. There has never been a more exciting time in TV than now.”
So how can broadcasters best harness this energy? Wang suggested three ways… [Full Story]