"When it opens on Monday, Rough Trade NYC — a branch of the London shop that has been an independent tastemaker since 1976 — will be the biggest record store in New York City, an ambitious bet on CDs and vinyl at a time when thousands of other music retailers have closed, and the music industry over all looks to a largely digital future.”
"Rough Trade NYC, on a not-quite-postindustrial block of North Ninth Street, near the East River, is the kind of place that most music fans had given up hope for in New York: an airy 15,000-square-foot temple to record retail, with a coffee counter and a 300-person-capacity performance space with a bar that will present concerts almost daily."
The video has 16 channels—with plans for more, Mashable reports. You can toggle between them as the song progresses, and on each one, you’ll find people mouthing the words to the Dylan classic. There’s Steve Levy on SportsCenter singing along. There’s Marc Maron berating some poor podcast guest with Dylan’s lyrics. Drew Carey lip syncs on the set of The Price Is Right. And so on.